DBS Bank India has enhanced its offering – DBS Gold Loans –
by introducing a range of value-added features in line with its aim to be the ‘Gold Standard in
Gold Loans’. The Bank has witnessed encouraging growth in its gold loans business fueled
by its expanded network of ~530 branches across 350+ locations, superior customer
experience and heightened demand from the agrarian community, primarily in South India.
DBS Gold Loans offer seamless and hassle-free financing for personal and business
expenses and are a core part of the Bank’s diversified lending portfolio. The Bank is
reimagining the gold loan customer experience to welcome a diverse client base, including
salaried professionals, self-employed individuals, and small business owners. Customers
can easily access DBS Gold Loans by pledging their gold ornaments and be empowered
with attractive interest rates and a promise of premium service standards. In contrast to
traditional channels, which are often associated with a lack of transparency, DBS prides
itself on a trustworthy experience, having been recognised as the 'Safest Bank in Asia' by
Global Finance for 14 consecutive years (2009-2022). The Bank has introduced a balance
transfer feature, which allows customers to transfer their existing outstanding loan balance
from other financial institutions to DBS Bank India, resulting in savings on interest rates and
processing fees.
Currently, DBS Bank India's gold loan book has crossed ₹6300 crores, and the Bank is
planning to more than double this figure within the next five years. DBS Gold Loans are
designed to meet individual goals, but flexible enough to be tailored for evolving business
requirements like managing working capital needs or purchasing equipment and machinery.
The goal to be the ‘Gold Standard in Gold Loans’ is derived from the unique benefits offered
by DBS such as personalised customer service, speedy loan disbursal within 30 minutes*,
higher loan amounts per gram of gold and the Bank’s global standards of safety. The loan
quantum ranges from a minimum of INR 25,001 to a maximum of INR 50 lakhs per
customer, with competitive interest rates.
Commenting on the new features, Sajish Pillai, MD & Head – Assets and Strategic
Alliances, Consumer Banking Group, DBS Bank India said, “We are witnessing exciting
trends in the gold loan sector in India and have evolved our offering to cater to a wider
audience that could be younger, more urban or more digitally savvy and rightly expects more
from their lender. DBS Gold Loans empower individuals and businesses to unlock the true
value of their gold assets. We cater to a wide range of financial needs, be it urgent
requirements or short-term liquidity solutions for businesses, offering quick disbursal and
competitive interest rates. Our robust branch footprint and extensive experience in serving
customers in this segment makes DBS Bank India the trusted partner for gold loans. With a
compelling product proposition and rising demand in the market, we are well-positioned to
grow this offering significantly in the next few years.”
DBS Bank India had run a 360-degree campaign around these new features throughout
August 2023. Through the campaign film, the Bank encourages customers to take the gold
loan test and choose the option that truly embodies the Gold Standard – DBS Gold Loans.
The month-long campaign was promoted through print, digital, radio, in-cinema, and outdoor
channels in Tamil Nadu, Andhra Pradesh, Telangana, and Karnataka.
For more information about DBS Gold Loans please visit the website or contact your nearest
DBS Bank India branch.
