Xiaomi India kicks off Diwali With Mi celebrations; #TechSeSmartDilSeSmart campaign goes live

Get ready for a Diwali like no other, as Xiaomi India, the country's most
trusted Smartphone X AIoT brand, has announced the latest edition of its highly-anticipated "Diwali
with Mi" festive campaign with the theme of #TechSeSmartDilSeSmart. This year's campaign
promises to be an unforgettable celebration filled with surprises, innovation, and an unwavering
commitment to helping consumers make the smartest choices from the heart.
Amid the myriad of options available in the tech world, Xiaomi is committed to helping consumers
make the "Dil Se Smart" choice this Diwali, where innovative technology meets affordability. Leading
the way as Xiaomi's brand ambassadors, Disha Patani and Pankaj Tripathi, Xiaomi's "Smart Angels,"
are ready to guide consumers through this exciting journey.
Disha Patani, with her captivating charm and boundless energy, and Pankaj Tripathi, celebrated for his
incredible versatility and relatable persona, perfectly embody Xiaomi's aim to win over both the hearts
and the minds of consumers.
Talking about the campaign, Anuj Sharma, Chief Marketing Officer, Xiaomi India, said "In India,
festivals are considered an auspicious time by people to make their homes look and feel new. In today's
day and age when there are a plethora of options available to consumers on how to go about their
technology purchases, they usually either choose to go with something the mind says or something the
heart says. We want to tell our consumers that when they buy a Xiaomi product this Diwali, they don't
have to make this compromise. Consumers can look forward to incredible offers on Xiaomi
smartphones, Smart TVs and AIoT products as well as exciting bundles that will make their every
purchase both 'Tech Se Smart' and 'Dil Se Smart.'
The "Diwali with Mi" campaign will span a 360-degree approach, reaching consumers through a
multitude of digital channels, TV, print media, Mi.com, and offline avenues, including Mi Stores and
retail outlets. With this comprehensive strategy, Xiaomi India will be able to offer consumers wherever
they are, the information they need to make informed choices.
Xiaomi India is set to unveil a host of exciting surprises and unbeatable offers, spanning from
smartphones to AIoT products, enabling consumers to transform their homes into smart, connected
spaces. These deals will bring convenience, innovation, and affordability to consumers, making it
easier than ever to embrace a smarter way of living.
"Diwali with Mi" has always been a celebration of innovation and consumer happiness, and this year's
campaign is set to exceed expectations. Xiaomi India invites everyone to join in the festivities and
discover how #TechSeSmartDilSeSmart can truly make this Diwali a truly "Dil se smart" one.